Fraoch mór is the Irish name for heather, Calluna vulgaris and it can be found over large parts of the Irish landscape.

It is also known as ling and it prefers acidic, boggy soils that cover the upland areas of Ireland. These are places that often, at first glance, appear barren with vast open tracts of treeless ground with only heath in view as far as the eye can see. But when the heather is flowering the uplands are filled with the sounds of bees busy collecting pollen. From April to August, before the pale purple colour bursts across the Irish countryside, ground nesting birds such as skylarks can be seen and heard hovering overhead.